showmomthemoney.com

Work at Home Business Opportunity MLM & Direct Sales for Moms
work from home mom business ideas
 ~ direct sales resource ~ home organization tips

 

Direct Sales Resource


The Joy of Selling

Team Training is easy with this AutoResponder

 

Direct Sales Help

Direct Sales Opportunity - How to Choose an Opportunity

Direct Sales Business - Tips to Succeed

Direct Sales Home Party - Have successful events

Direct Sales Marketing - Promote your Business online and offline

Direct Sales Training - Recruit and Train your Downline

Online Parties

 

When you're having a home show (or party), it's common to talk about the "features" of our products. We love to brag and can get very technical about what we love. (Sometimes even talking over our guests heads.) Our Direct Sales expert, Deb Bixler shares her advice for having successful show.

Create Desire at your Show

by Deb Bixler

Create Desire At Your Show

Sell The Benefit Not The Feature

Benefits sell products, features do not. When you are talking about your products at a show, be sure that you are creating pictures for your guests using the benefits of a product.

What is the difference between a feature and a benefit?

A Feature Is About The Product

  • The ball is orange.

  • The whisk is stainless steel.

  • The lip balm is petroleum free.

  • The vest is a polyester/cotton blend.

A Benefit Is About The Person

  • Lots of kids came up to Johnny to play because of his bright orange ball.

  • The ball was easy to find when Johnny kicked it into the woods.

  • You can put this stainless steel whisk in the dishwasher.

  • This whisk will last a lifetime because it will never rust.

  • The lip balm does not dry out your lips even more.

  • This lip balm will stop the lip balm addiction, as it actually soothes your skin instead of drying it out more.

  • You can put this vest in the dryer because it is a poly blend.

  • You will never worry about this vest shrinking.

Relates to all products

This feature and benefit comparison will work with any product or service. Just sit down and list the features of all of your products, offers or services, and then write a list of benefits to the person next to the feature.

People Buy Emotionally

The next step is to create an emotionally charged statement with each feature and benefit on your list. People shop and purchase emotionally, so create and memorize statements that draw out the emotional benefits of a product.

  • Johnny is so excited with all the new friends he made at the park today while playing with his orange ball.

  • I can’t believe I will never have to buy another wire whisk in my whole entire life! And it goes in the dishwasher too!

  • Ever since I started using this lip balm, my husband has commented on how soft my lips are.

  • Today I was rushing around and just pulled this vest straight out of the dryer and threw it on. Wash, dry and wear. It is so simple!

Deb Bixler, Direct Sales Professional and Sales Coach, teaches home party consultants how to maximize the amount of money they make every time they leave the house.

Deb@DebBixler.com

Deb Speaks: www.DebBixler.com

Network Marketing Resources:  www.CreateACashFlowShow.com

 

For You:  - printable activities for your children* surveys for cash

Visit our sister site ShowKidstheFun.com - activities for kids.

Do not duplicate any portion of this site without permission.
website owned by Nicole Dean -- Copyright 2004-2007.  ShowMomtheMoney

wahms - work at home resource

Web Hosting for Moms and WAHMs