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Google offers many link formats for users to choose
from. One of their options is the Adlink. Do the Google Adlink Units bring
in good income?
Adlink Units: Are They Worth It?
By Joel Comm
When Google first launched AdSense, there was some
skepticism from publishers. As much as most people were blown away
by the idea of ads that were targeted to the content of a Web page
there was the question of whether users, used to banners and
skyscrapers, would click on something that looked so different.
Boy, were those doubters wrong! AdSense has more
than proved its worth to advertisers, users and publishers.
A similar sense of skepticism greeted Google's
launch of AdLink units. With nothing more than a list of links
(which then lead to the ads), these units contain even less
information than a traditional AdSense unit. And the user has to
click twice before the publisher gets paid. That makes them sound
about as welcoming as a winter barbeque in Siberia.
It took a while for publishers to discover that
actually AdLink units weren't as bad as they looked, and that with a
smart bit of positioning they could actually take advantage of the
way some pages are laid out. In fact, for some designs, they were
able to reach parts that other AdSense units just couldn't reach!
And best of all, publishers quickly discovered that
once someone clicked on an AdLink unit, they would almost always
click on the ad that followed. That did their revenues the world of
good and removed the two-click doubt.
The old AdLink units then were effective, but fairly
limited. They were great if you knew the one or two places on the
page to use them but not so good if you didn't. Recently though,
Google has launched horizontal AdLink units that have taken these
ads into a whole new realm. Because they fit neatly across a page
they're useful for a much broader range of page designs and are much
more flexible. On the other hand though, they're now competing for
space directly with the traditional ad units, making it even harder
for publishers to figure out which ads to place where.
Is all this good news for publishers or bad news?
It's great news for savvy publishers who have more
tools to maximize their AdSense revenues (and know what to do with
those tools) but it's bad news for people who don't make the effort
to learn how use AdSense - and now have more ways to miss out.
For more Google AdSense tips, visit
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet
entrepreneur who has been online for more than 20 years. Joel is
co-creator of ClassicGames.com, now known as Yahoo! Games and is the
author of the web's best-selling AdSense ebook, "Google AdSense
Secrets (Or What Google Never Told You About Making Money With