Affiliate Programs are a great way to make money with
your website. Optimize your Affiliate Earnings by reading the article
below. But how do you promote your Affiliate Marketing Programs and
8 Ways To Promote Your Affiliate Products
Many affiliates fail in affiliate marketing because they limit their
marketing strategies to placing referral links in their web sites,
distributing links to business sites through multiple emails or
posting their links to other web pages. Doing any of these alone
would not guarantee sales and thus, your commission.
You have to exert effort to promote your affiliate products and make
yourself ahead of the thousands of other affiliate marketers who are
selling the same products in the Internet. There is actually no
perfect sure-win get-rich-quick scheme or formula in affiliate
marketing; but using tried and tested ways to promote your affiliate
products can be of great help. The following are eight promotional
techniques used and proven to be effective by experienced affiliate
First, provide visitors of your website enough information about the
product. Aside from your website design, the content of your web
page counts a lot in capturing the interest of the guest. Your web
pages must contain factual and objective articles on the product,
such as product reviews. In the informative articles, state the
products’ special features, benefits and advantages over other
brands of its kind. Take note, you are not selling but informing.
You are trying to establish the value and desirability of the
product and thus, convince the visitor that the product matches his
needs and wants. He will then follow the link and complete his
purchase. Spice up the content of your web pages with statements
like “And not only that, there’s more..” that does not only create
suspense but likewise hold the interest of the reader to know more
of the product. There’s no perfect product, of course, so you can
also reveal some of its negative attributes but don’t let them
overshadow the good ones.
Second is through the use of testimonials and endorsements from
respected or relevant individuals who are using the product. This
sounds like a familiar marketing strategy but this still works.
These testimonials validate the information you are presenting about
the product; this way, you build confidence and trust of the client.
In addition, you exude an impression that you are an expert in the
field since you are able to prove that the product and services you
are offering really works as assured. Remember that your prospects
are also conducting researches on their own so make sure you can
back up every claim with facts and figures.
Next promotional strategy is through marketing banners. Make these
banners attractive enough for visitors to click them. However, don’t
overuse banners as they can make your site messy, too. Webmasters
say users generally do not have negative remarks about banners. In
fact, they appreciate that they can shop through the site they
Others, however, find crowded banner ads annoying, so limit your use
of banner ads. The fourth is offering newsletters, which guests of
your site can opt-in to. In the newsletter, you can place
informative articles, advertisements, affiliate program links, news
and features. In this way, you can regularly inform them of the
hottest products available or you can get their interest to check
your site every now and then.
You can add to your site a forced opt-in page, the fifth most
effective marketing strategy. Here you may put an emphatic headline,
a problem, an offer, which is a solution to that problem and an
autoresponder opt-in box. As the visitor signs up, he is directed to
the business site, while you increase your highly targeted mailing
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Remember that signing up signifies his interest, so it’s not a waste
of time sending emails to that possible buyer. Statistics show that
most sales are generated from second and third mailings, so follow
up. Using the same mailing list, you can also promote affiliate
products through “thank you” emails.
If emailing doesn’t work well for you, then try the sixth way to
effectively promote your affiliate products, using advertising
services like Google AdWords. The Google AdWords helps you meet your
marketing goals in a fast, effective and easy manner. Through this,
your own ads are connected to a large number of users who are
exactly in need of your products and services.
After you have created your ads, you can see them on Google right
away and many buyers online likewise can. You get quick response to
your ads and you get to advertise with Internet users who are
actually interested in buying. You can also define or choose your
target market area, allowing you to get the best possible results.
Although you are not involved in the actual selling process, you are
responsible for referring a customer to the merchandisers’ business
website and convincing him to buy so you are sure of your
The seventh most effective way of promoting the product and
compelling a visitor of your website to go to the merchants’ site
and buy is to tell something about the price. Higher-priced items
give you the most commissions but they are hard to market since
customers always have the propensity to go for the lowest priced.
But you can work on this by breaking down the total cost and putting
it in words to make it appear cheaper. Instead of stating the lump
sum, state how much he has to pay in affordable installments or how
much dollars or cents he has to spend everyday.
Lastly, you may want to be extra generous to your prospects by
giving them bonuses. Add-ons and freebies are always inviting,
especially when they match the interests of the buyer. It doesn’t
have to be expensive; you can even just customize it, say a CD with
freewares and tips and list on the best online resources on
interesting topics. Make it unique so your prospects can’t easily
price it and compare it to the offers of your competitors. Be
creative and know what your buyers want. For sure, you’ll get what
you want, too.
This article was authored by Jason Gazaway. This 22 year old,
'regular' college kid was able to quit his 7-4 "job" because of his
affiliate marketing business. He now wants to help others and show
you how he did it!
For more FREE information, please go to:
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... selling other people's stuff!
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