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I asked my friend, Stef Prose to write an article with tips she's learned after years of fundraising. Thankfully, she agreed. Here is her advice to Succeed in Fundraising as a Home Based Business.
Fundraising How-To's, Tips and Advice
You have your home-based business and now you want to branch out and offer fundraising. A lot of home-based businesses offer some sort of fundraising, but how do you find groups who are involved in fundraising? You canít make money from fundraising if you donít have contacts, hereís where to start.
We all know schools, PTAís, PTOís, churches and sports teams need to make money and they do that through fundraising. You can start by reading your local newspaper, there are always articles about the schools and sports events going on in your neighborhood. A contact person is listed in the article, contact them and ask if you can meet or send them information on your company. Once you get the contact information for the fundraising chairperson, find out as much about their previous fundraising events/efforts as possible. You will want to find out what their likes and dislikes were about the product/company/deliveryÖanything. The more you know about what they want the better you can help them. Make sure you can accommodate whatever needs they have. These groups live and die by their fundraising efforts and if you donít deliver they cannot turn around and just Ďthrowí another fundraiser. Itís basically a one shot deal, parents donít want to be hounded with fundraising, I donít care what kind of fundraiser it is.
Next, if you are looking at schools, PTAís, or PTOís you can go to www.myschoolonline.com and find schools and PTA groups in your area. If you go to their website you will find a contact section. Contact the Fundraising chair, however, if that information isnít available, contact the President. Look around the website and it will usually tell what they have done in the past for fundraising and a lot of school sites have a calendar that will list when their wanting to hold their next event. Some sites are not kept up with, however, one person can usually lead you to the appropriate person.
Another way to get your name out there is to physically go to the schools. Ask the receptionist if she can put your information packet in their PTA/PTO mailbox. Most schools have a mailbox that their PTA checks if not daily then at least weekly. I know some fundraising reps will tell the receptionist that if she gets the appropriate person to contact them then they will bring her a freebie. This really helps the receptionist let the PTA know that information was put in their box. This really can be done even if you have a small child at home with you. I took my now 4 year old with me up to the schools, just make sure they are not running around loudly while you are possibly waiting to talk with the receptionist.
Ask the receptionist if she has a PTA/PTO business card with everyoneís contact information available. This is not unusual, I know at my childrenís school they have our PTA business cards to hand out. As the PTA President I receive phone calls and emails all the time from fundraising companies. Just remember to follow up! If I receive a message from a rep and I return the call or email and donít hear back, itís out of my mind when fundraising comes about and makes me frown upon using them. I want to be able to contact a rep when I need them, especially if thereís ever a problem.
getting started, especially phone calls, can seem intimidating.
Remember: Schools, Sports Teams, PTAís and PTOís are looking for
the best fundraising company for their group. Sometimes the
individuals in charge of finding out fundraising information have
limited time. These are volunteers and most of them spend as much time
volunteering as they would if they were holding a full time paying
job. Itís nice to be contacted rather than having to do all of the
research on their own.
I hope this has helped you get started on the road to successful fundraising. Feel free to contact me at any time for more information at firstname.lastname@example.org. You can also check out my fundraising information and links at www.MagicMoms.com .
Proud Mommy of 4.
Owner of www.MagicMoms.com
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