Coaching Your Direct Sales Hostesses
Having a good hostess is one key to a successful direct sales business. It’s your hostess that your customers will deal with and ultimately, your hostess who will sell the product. The hostess has a stake in sales, too, since she’ll benefit from bonuses, incentives, and lower costs for getting sales.
Every hostess needs a good motivator. Being a hostess can be a tough job sometimes, especially if someone is doing it on a regular basis. Here are some tips for coaching your hostess to ensure that she’s always smiling, always ready to host a party, and always ready to sell your product.
Getting your hostess ready to sell will begin the first time you meet her. Make sure you give her with some good words of advice and support, and a packet of things she’ll need when talking to people about her party. This packet should include catalogues, some order forms, forms for collecting addresses, phone numbers, and email addresses, and a wish list for her to start compiling a all the bonuses and incentives she wants to receive.
An unprepared hostess will feel uncomfortable because she won’t have the materials to help her when dealing with customers. Customers will pick up on this and won’t be confident in your company or products. So arming her with a simple starter packet will relieve tension and stress on her end, and give you peace of mind that the right information is getting out to customers.
From the first meeting with your hostess until the big sales event, it’s important to coach your hostess and give her the support she needs. Set gentle deadlines for her to have things such as her guest list confirmed, her wish list filled out, and a party checklist completed. These deadlines will give your hostess a clear-cut outline to follow and will make her feel more confident as she’s going through the party planning process.
During the party, collect contact information, order forms, and other important information from your hostess for each of the guests if you haven’t already. Once the hostess has completed a few events with your help, she’ll know to provide you with this information, but ensuring you ask for this information will help to ensure she doesn’t forget to give it to you.
At some point during the party, be sure to thank your hostess in front of the guests. Being a hostess is great and has its perks but it’s also hard work. Your hostess needs to feel appreciated so she’ll want to throw another party. Letting your guests know that she has worked hard for this party and that you appreciate it will go a long well to helping your hostess feel motivated.
While thanking your hostess, mention any free gifts or discounts she received for hosting the party. This might interest one of the guests to host their own party and you might just find yourself coaching another new hostess soon.
When you get a new catalogue or new products, you can hold a Hostess Appreciation Party at your home. This party would be just for previous hostesses and would be a great way to show them just how much you do appreciate all their hard work. Hostesses are your contact with customers so treat them just as you would want to be treated.
Set out samples of your new products and allow your hostesses to feel, smell, touch, and look at them. Getting your hostesses “up close and personal” with new products will give them a good knowledge and encourage them to have another party for you.
And any knowledge your hostess has will be passed right along to your customers. At the end of the party, make sure you have a small gift for each of them to show your appreciation in a tangible way.
Hostess coaching may take some effort, but it’s not difficult and the results you achieve will be well worth your time and energy when your sales continue to grow from successful home parties.