Creative Ways to Generate More Direct Sales
Obviously, generating sales is the heart of any direct sales business. Without selling product you may as well give up and go wrap presents at Sears. But finding new and innovative ways to gain new sales can be challenging. Here are some ideas to help you get your creative juices flowing and start finding added product sales.
• Start a fixed term membership site for your target audience. Jimmy D. Brown is the creator and expert on fixed term membership sites. Read his articles, visit his Websites and learn all you can from the master.
The idea is to create a membership site where you periodically send out messages via autoresponder to your subscribers offering them valuable information that they can’t get anywhere else–for which they pay.
This technique is often used by Internet marketers, but can easily be adapted to provide information for any target audience or niche market. Think about what you could offer, then get busy creating some great content to build your product sales.
• Start a monthly auto-ship program. Have customers sign up to automatically receive a new product each month without the hassle of manual reordering. If you sell candles, you can offer a different scent each time. If you sell scrapbooking supplies, you can create a new page kit each month. If your company already provides a monthly product, that’s great. If not, create your own so you don’t miss out on this profitable sales strategy.
• Offer free classes for people who purchase your products. Whatever you sell, you can probably come up with some kind of class that will tie in with your products. Home decor items–try home decorating classes. Kitchen products–opt for cooking classes. Books–host a monthly book reading club. Whatever you sell, put some thought into creating a free class and you’re almost guaranteed to sell more product to those who want to attend
• Create a Frequent Shopper Card. Use a business card template and print cards with your company name and information along with a row of dollar amounts. For instance, list $10 about 10 times at the bottom of the card. Every time the customer spends that amount, you punch or initial the card. When all the amounts are marked off your customer earns a free gift.
• Sell gift certificates. Create a simple three-to-a-page certificate that has a place for the recipients name, the gift amount, an expiration date, and your signature. You can offer set amounts such as $10, $25 or $50, or offer any amount a buyer wants. The buyer pays you for the certificate, then gives it to whoever they choose. The bearer orders from you and–possibly–orders more than the certificate is worth. Can’t beat a deal like that!
• Offer layaway. By allowing a customer to pay a deposit and then make weekly payments, you can let her pay for products “on time” without having to come up with all the money at once. You’ll need to be sure the product she orders will be available when she finishes paying for it. You may want to go ahead and order it to have it on hand, as long as you can return it should she fail to pay it off.
You’ll also want to have her sign a simple Layaway Agreement stating that she is agreeing to buy the product and what will happen if she cancels. Some companies that offer layaway charge a cancellation fee, the choice is yours.
• Let your customers know you appreciate them. Send them thank you cards, birthday cards, get well cards, or just thinking of you cards. Keep in touch with them and let them know you value their business. They’ll reward you by being loyal customers and continuing to shop with you.
There are any number of ways to sell more products and create added income for your direct sales business. Start looking at options today to increase your income.