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Direct Sales Solution
Believe it or not, having shows can be a
great direct sales solution to the problem of needing
more team members. If you have one show, it can start a
chain reaction effect to where people will keep signing
up at each shows to host their own show.
Direct Sales Tip: Increase the
Number of Bookings From Your Shows
Bookings are the lifeline of your
business because they provide immediate income, future
bookings, and lead to new team members. Following are
four simple ways to increase the number of bookings you
receive at every show.
Ask Every Guest
Without a doubt, the most successful Direct Sellers ASK
EVERY GUEST “when” (not "if") they would like to hold a
show/party of their own. The more people you ask, the
better at it you'll get, and the more bookings you will
receive. In addition, when you ask every guest to hold a
show, you are increasing the chances for the current
hostess to receive more credit.
Get Your Hostess Involved
Your Hostess is the key to receiving numerous bookings
from every show. Ask your hostess to:
1. Have at least one booking before her show
2. Ask friends and relatives who cannot attend to hold a
show of their own
3. Let you know which guests are most likely to book a
show
4. Play at least one booking game at her show
Also, plan to re-book your hostess for another show
within 90 days.
Control Your Schedule
When scheduling shows, use only the current month
calendar. If you present a future hostess with an entire
year, chances are she will flip ahead to the next month
to select her date.
Highlight in a special color "Key Dates" on which you
would like to book your next shows and offer an extra
incentive for selecting the next open date.
Expand your “income-earning hours” by offering creative
daytime alternatives for shows, for example: Office
Lunch-hour Shows, Five O'clock Happy Hours, Start-the
Day Shows, and Sunday Brunch Shows.
Reduce Cancellations
Do not schedule shows more than 30 days in advance and
always fill your booking schedule for the next week
before moving to the following week.
Release the “obligation” when someone has booked a show
only to help the hostess. “Ellen, I know you booked your
show to help our hostess Carol, but I want you to have
this show because you want it. Which items are you most
excited about receiving FREE with your hostess credit.
(Bring them to her.) Great Ellen. Let’s set a goal for
you to receive all these products FREE by having a
really successful show. Can I count on you?”
Secure the booking “Ellen, I am so excited to hold a
show with you. You and your guests will have so much
fun! Because this is my business and I always keep my
schedule full, I would appreciate holding your show on
this date I have reserved for you. I promise I’ll be
there come rain or shine. Can I count on you to do the
same?" "Great!"
Article by:
Jane Deuber is a Co-Founder of
www.DSWA.org (the only association dedicated to the
needs of the independent party plan and network
marketing professionals). Discover what makes the DSWA
so unique. Listen to three motivating and informative
free teleseminars by visiting www.mydswa.org/tele_class.asp
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