Four Keys to a Successful Home Party
With some direct sales businesses, home parties are the fastest way to success. When you have three or more people who come to a home party, you’ll get a lot more orders than if you contacted prospective customers individually.
With your presentation, charm, and ability to answer questions, people will feel more comfortable placing an order at a home party and they’ll continue to order from you in the future. Trust is a huge factor in direct sales.
Remember, too, that you probably wouldn’t have contacted these particular people had it not been for the party your hostess set up for you. You could end up with a new recruit or a valued customer from a successful home party.
An important question comes to mind, when you think about home parties, is how do you make a home party successful? Here are some things to consider.
1. Book the Right Day
Consider the time and date you plan for your party. You don’t want to host a party in the middle of the afternoon on a weekday unless the people who will attend are free during the day. Also consider holidays and the time of year you hold your parties. You might think a weekend best, but that isn’t always the case. Sometimes a Tuesday or Thursday evening is better because people like to have their weekends free to relax and do family things.
2. Send Invitation Letters or Postcards
After you set the date and time for your party, offer to help your hostess invite her friends and family. When you offer your hostess letters or postcard invitations to send or hand out, she will have better results in getting people to attend. Some people have a hard time calling people to invite them, so giving them a letter or postcard might be exactly what they need.
You can send another postcard three or four days prior to the party as a reminder. People are busy so they can use every reminder possible! You can even offer to call your hostess’s guests yourself if you feel comfortable doing that. The second reminder really does make a difference.
3. Use a Hostess Checklist
Create a checklist that helps your hostess remember everything she needs to do prior to her party so she’ll be successful. A successful hostess means a successful direct sales consultant!
Include sending out invitations, phone call reminders, getting catalog orders in advance to boost her sales, and a wishlist of products she wants to earn. Your hostess may be a little nervous about having people in her home, so offering her all the help you can will make her feel more at ease. Create a simple list that can be printed and given to her at the time her party is scheduled.
4. Call Your Hostess to Confirm and Remind Her
A confirmation call a week before the party and a reminder call one or two days prior will be helpful to both you and your hostess. Confirm that she’s still planning for the party, verify the invitations and reminders have been sent, and ask about any questions or concerns. Address anything that may have come up with your hostess and ask if there is anything you can do to make her planning easier.
Home parties are a great way to build your direct sales business. They off you a room full of prospective customers regardless of the type of direct sales business you have. Home parties can be very successful for your business if you follow these tips.