How to Properly Distribute Direct Sales Samples
The importance of using samples to promote your direct sales business can’t be exaggerated. Having samples on hand that you can offer to potential customers, new prospects and recruits, and just about anyone who will take one can be a great way to entice customers into buying that product. And even if they don’t buy that product, it might make them interested enough to look into other products that you sell.
But what many direct sales consultants don’t realize is that handing out samples can actually hurt your business instead of helping it if it’s not done properly. Here are some tips on how to properly distribute samples, so you get the business you want.
The most important thing to remember when distributing samples is to do it professionally Simply tossing a product in a small sandwich bag and giving it to a customer will certainly send a message, but not the right one. Packaging samples this way will only tell customers that you haven’t put any real thought into the samples you’re handing out.
Your motives will also be transparent. Customers will know when they receive your poorly wrapped package that you’re only looking for a sale and you really aren’t interested in giving them a product that will genuinely help them. They may still use the sample product, but they most likely won’t call you to order a full size of the same–even if they decide to buy it.
This doesn’t mean that you have to spend all your profit on fancy, expensive sample packaging. A roll of inexpensive cellophane wrap and some ribbons will give you everything you need to professionally distribute samples.
Many direct sales companies have samples of their products that their representatives can purchase to hand out. If the company you’re selling for doesn’t offer this option, or you’re running your own company, choose a larger product such as a gift basket that’s stuffed with smaller items. Open up the basket and repackage the smaller items into smaller, individual items. This will cost you a small investment, of course, but the orders that come in because of your efforts will more than make up for it.
Another important item to remember is to act fast. Whether you’ve just met someone and want to give them a sample, or whether a customer has specifically asked you for one, send it to her as soon as possible. Having a customer wait a month to receive a sample of your product will cost impact.
Your prospect may not remember meeting you after that long a time, and she may wonder why you’re sending her a sample. Or she may be so discouraged that you took so long to get the sample out to her that she’s no longer confident buying from you. Any time you want to send someone a sample, do it as soon as possible while it’s still fresh in your mind–and theirs!
Everyone loves getting something free. And offering free samples is a great way to give your customers just that. You don’t need to spend a huge amount of money on samples or even give them out to every customer or prospect you meet. But when customers know that you’re willing to hand out freebies, they will certainly become more interested in your product. And when they’re in the market for a certain product, you’ll be the first one they call.