Increase Direct Sales Through Happy Hostesses
Whether you’re a full time or part-time direct sales professional, you’re in business to make money. Direct sales professionals know that more customers mean more sales. One of the best ways to more customers and more sales is through hostess programs and home parties.
Hostess programs reward your hostesses with incentives such as discounts or free merchandise when the party sales level reaches a certain amount. In addition to a great rewards program, do your best to ensure your hostess has a terrific party experience all the way around.
Share your enthusiasm about the party with your hostess. A happy hostess is an excited one. Show her all the impressive items she can receive for hosting a great party. An enthusiastic hostess will spread her excitement to her guests which can mean a larger turnout and more sales for you. Her enthusiasm will also help her stay focused on her goals of having a successful party.
Set goals with your hostess so she can take advantage of the best that your rewards program has to offer. Help her set manageable goals so she doesn’t set herself up for failure. Too large an amount may be unachievable, but help her set a large enough goal that it’s a challenge she can reach.
Go over the party plan and contact her at periodic intervals to make sure she’s on track with her goals. A prepared hostess is a happy one. Create a party plan that outlines the steps you both will take for a successful event. Go over any activities you have planned and any questions your hostess may have.
Coach your hostess. Create an easy-to-follow checklist that you can give her to ensure she has a successful party. Review the checklist often and answer any questions your hostess may have. It’s best that the checklist is short so it won’t seem overwhelming to your hostess and dampen her excitement.
Be flexible. If your hostess has her eye on a certain product that isn’t part of the rewards offered create a way for her to receive that item through her party anyway. She’ll love the fact that you went out of your way to help her. And be sure she’ll tell others what a great consultant you are!
Before the party, review the goals you and your hostess have set. Contact guests to remind them about the party and invite them to come be a part of the fun and games you and your hostess have planned for the evening. Encourage them to bring a friend to make the time even more enjoyable.
If your hostess has invited people who can’t attend, offer them the opportunity to order online or provide her with a catalog to gather outside sales. Your hostess will appreciate you going the extra mile to help her reach her desired sales level.
During the party emphasize how your product fits the needs of your hostess and how it will fit the needs of the party guests as well. Treat the hostess’s guests with respect. Listen to the questions they ask and answer them politely. Remember they are the friends, relatives, and coworkers of the hostess. Consider a party game that allows guests to win discounts or free merchandise in addition to what the hostess earns.
Direct sales professionals want happy hostesses for a number of reasons. Happy hostesses tell their friends about their great party experiences. Other party attendants are more likely to host a party with you because they see how much fun their hostess had and the great rewards she received. Word of mouth will spread about your products, but more importantly about your rewards and the great experience you offer your hostesses.
After the party ends, it’s vital that you follow up with your hostess. Within three days of the party, send her a personal note thanking her for hosting a party and remind her of her gifts for being a hostess. You can also send a little reminder that if she has any friends interested in hosting to pass your information along to them. Following up with your hostess shows her you care about her, not just your sales, and it gives you a chance to see how she and her friends likes their products.
The key to a happy hostess is great rewards, outstanding customer service, easy and efficient party set up, dynamic follow-up, and of course great products backed by a terrific money back guarantee. Work with your hostess and provide her with one on one personal service tailored to her needs for a successful home party for your direct sales business.