Increase Direct Sales with a Gift Registry
There are lots of things you can do to make a sale. Tell someone how useful your products are, how much they’ll be able to use them, offer a discount, or simply tell a customer how reasonably priced a product is.
But what do you do when a customer tells you that they simply don’t have the money to buy your product? This can be hard to work around. A customer can’t give you money she doesn’t have and you can’t make the sale unless she does. There’s not a lot of wiggle room. But don’t lose hope! There is a solution.
You can still make a sale and even do it in a way that doesn’t require your customer to pay a dime. In fact, she’ll ll actually be thankful to you.
How? By creating a simple gift registry for your customers!
There’s a reason department stores and bridal boutiques have been using gift registries since the beginning of time. They’re an excellent way to make a lot of sales in a small amount of time, while giving customers exactly what they want. It’s really a no-brainer. And starting a registry is so easy. You’ll see a drastic increase in your sales in no time!
The first thing that to do is create registry forms that registrants can fill out if they want to sign up for the registry. Create a form in Word or another wordprocesser that has a place for the registrant’s name, address, phone number and email, and other personal information you might need such as sizes. Leave several blank lines where the registrant can write down the items she’d like. And include several more blank links for the names and phone numbers of the registrants’s friends and family who might be interested in buying them a gift from the registry.
You may find it’s best to ask for phone numbers rather than addresses of friends and family. People may feel uncomfortable giving out friends’ addresses, but with a quick phone call, you can explain why you’re calling and offer to mail or email them a copy of the gift registry if they’re interested. This will help you avoid putting someone in an awkward position, and will ensure potential gift buyers won’t perceive your mail to be junk and throw it away.
Tell your customers and prospects about your gift registry and keep plenty of forms on hand for people to sign up. Hand out forms at home parties, create a form on your website, and encourage everyone you know to tell their friends and family that they’ve registered with you.
One of the best things about creating a gift registry is that you’re helping someone who otherwise couldn’t get your products to get what she wants, and you’ve added new prospects to your list of leads.
The next time you run a heavy mail campaign or promotion, you’ll have the names and addresses of people who’ve bought your product before and who will likely be interested in buying again. And you’ll be offering terrific customer service which will increase your value in the eyes of your customers. It’s a win-win situation for everyone concerned!