Smart Ways to Attract More Direct Sales Customers
Direct sales can a challenging way to work, but the rewards along with flexibility in terms of marketing strategies and advertising techniques makes it worthwhile hands down. Before the Internet, marketing any form of direct sales product was strictly limited to people you could contact within your local area. Today, the potential market is practically unlimited.
If you haven’t already signed up with a direct sales company, look for a solid company with a good product line to sell. Ideally, items that are used every day work best. Luxury items are harder to sell, especially with the economy the way it is, though it can still be done.
But once you know what you plan to sell, let’s examine some offline methods for attracting more customers:
Your first source of customers is friends and family. Contact them and tell them what you’re doing. Invite them to a demonstration in your home one evening where they can see the products live. Ask for referrals of people they know who can use what you sell.
Put notices up at work, in local libraries, shops, schools, community centers and anywhere else you can think of. Ask friends and family to help you by doing the same. That way you’re broadening your potential market base.
Do a mailing in your local neighborhood if you can afford it and invite your neighbors to an open house. Also offer a catalogue so they can see the products and place an order if they’re too busy to attend.
Hand out business cards to everyone you meet. You never know when you may come across a potential customer. Place a small ad in local newspapers. That’s a great way to target a lot of people with very little effort. The more you advertise, the better your business will be.
There are lots of online methods, too. The first thing is create your own website. If you can’t do this yourself, find someone who’ll do it for you. An online presence is vital to your business success and will increase your credibility with potential customers.
You have to brand yourself before you can ever hope to brand a product. People are more likely to become customers if they see that you’re a reputable person. A professional designed website also shows you’re a genuine business owner and gives visitors a better understanding of who you are.
Place classified ads on various Websites. Make sure that any online ad you place has a direct link back to your website. Have a catalogue on your site so people can see what you have to offer. Any emails you send out, whether they’re to friends or strangers, should have a link to your site.
Find local Websites and newsletters online. Subscribe and place your ads there. Lots of people choose to receive electronic information, so if you cover your online and offline bases, you stand a far greater chance of increasing customer awareness of what you’re doing. This will inevitably lead to more sales.
Use social networks like Twitter and Facebook to expand your business. It’s very easy to let lots of people know what you’re doing through these huge social media sites. The great thing is that these methods don’t actually take much time or money to implement.
Join online forums related to your product line. The majority of your customers will be women, so find forums where women congregate and make new friends.
A big part of direct sales is offering others the same opportunity to make money that you were offered. Always be on the lookout for people who want the chance to earn money and work at home. Helping others succeed will also benefit you in the long run.
These are just some of the ways you can attract more customers for your direct sales business. Everyone develops their own techniques over time. Keep working at it and your business will continue to flourish and grow.