Home Party Plan Business Marketing
Make a Marketing Plan For Party Plan Bookings & Recruits
Booking events for your party plan endeavor is a constant challenge as it is what keeps you in business. While the Internet has opened up a whole host of ideas and new ways to book parties, there are still many ways to do it when off line. Make a party plan marketing system that includes all of the ways that you can market your business offline and put the ideas into action.
Bookings & Recruits Off Line
There is no “off season” in the party plan business and never a shortage of ways to find those who are interested in jumping onboard. That is why recruiting and booking others is easier than you might think.
One great way to book an event is by putting together various advertising materials and passing them out when you are out and about in your community. Business cards are a staple in any business and you should never leave home without them. Flyers are also a great means of advertising and you can pass these out as well at a number of events. For example, shopping malls, yard sales and business fairs make great advertising opportunities for you and your party plan business.
Market Party Plan Everywhere!
You can really market your party plan business everywhere you go. You can also post your business cards and flyers in areas such as supermarkets where this is allowed. Many stores have bulletin boards where cards can be tacked up for all to see. The key is making your party plan business card stand out over all the others. To do this you will want to choose a card design that really captures the essence of what your business is all about, one that is eye-catching and will make others take a second look. The same goes for your flyers. Many businesses will let you post them on the door or in windows. Take advantage of this where you can and keep it simple, eye-catching and to the point. Remember, you want to interest them into wanting to know more so you don’t have to sell the entire idea on one piece of paper. You do, however, want to give them enough information to entice them into calling you.
A great way to secure bookings is by always carrying your business cards with you everywhere you go. Your direct sales pitch can be worked into a number of conversations and you never know when you might run into someone who is interested. This could occur anywhere you go, from shopping expeditions to business conferences and even when you are just out taking a walk around the neighborhood. It’s all about being prepared at any given time and the more prepared you are, the more sales you’ll make in the end.
You should also be sure to carry catalogs around with you so you can leave them in various places. Once you have sold someone on the party plan business, he or she will want to see a catalog of products you offer. This is a great way to further advertise your business while keeping that person interested. A catalog also gives the interested party something to look at, which will serve to increase the excitement of joining the party plan business. After all, you just never know who might be interested in becoming your very next recruit.
When you incorporate party plan marketing into your business you will increase your income from your business on the long term basis. Learn more home party business skills and tips at: http://www.CreateACashFlowShow.com
Sample Scripts to Help You Book Parties & Recruit Consultants
New direct sales consultants often struggle with what to say when they approach people to book a party, become a consultant, or even place an order. That’s why veteran direct sales consultants have learned to use scripts! Having a script helps you know in advance what you’ll say so you can focus on being yourself while still getting your point across.
A script doesn’t have to be rigid, nor should it be! Make it your own, adlib, and be yourself. These ideas for scripts for various circumstances will help you prepare your next “speech” and give you the confidence to work your business like you want to without worrying about what you should say!
• New Business Kick-Start Dialogue
Hi_________, this is____________, and I’m really excited about something! Do you have just a minute? Cool! I don’t know if I had told you, but I just started my own ___________________ [company] business helping others _______________ [benefit such as "care for their skin," or "prepare healthy meals for their families," or "create a warmer environment in their homes"]. During my initial start-up, I’m offering 20 people the opportunity to book a home party to help me get the business off to a solid start. I could really use your help! Would you invite a few of your friends to a ____________________ party and allow me to give you a special gift as a thank you? I don’t know about you, but I love to receive gifts! If you’ll grab your calendar, we can go ahead and set a date right now. What day of the week would you prefer?
• Tentative Booking
A lot of times a party guest will tell you she would like to book a party, but isn’t sure she can because of her schedule, or her friends’ schedules, etc. When that happens, here’s your script:
Why don’t we do this, _____________. If you go ahead and book tonight, the hostess will get credit for your booking–if we wait, she may not. So, let’s go ahead and set a tentative date and if we need to change it later we can. How’s that?
As soon as the tentative is date it ceases to be tentative because you can then coach your hostess to turn this into a firm date and ensure a party!
• Party Booking Approach 1
At every party I hold, I always look for a couple of guests who seem the most likely to become future hostesses. Today, I’ve selected you because [compliment such as: you look like you're really enjoying yourself, you seem to really like our products]. Is there any reason you couldn’t open your home one evening and allow your friends and family to come over for a party? Of course, you’d get some great gifts. You’d be a terrific hostess!
• Party Booking Approach 2
_________, at every party I hold I choose two guests I’d love to work with. Today you’re my first choice! You have been the most exciting person here. And I love to work with exciting people! Let’s book a party so you can open your home to a few of your friends and earn some great gifts! I would love to work with you, _________. You obviously had a great time this evening. Would a Tuesday or Thursday be better for you?
• Thank You Gift Order Approach
You’ve been [so helpful, so thoughtful, so supportive]! As my way of saying thank you, I have a small gift for you. I’m a consultant with _________________ and I would love to give you a $5 gift certificate. You can host a party and earn more free gifts while you’re at it! Or I can just bring a catalog by for you to browse through. If you’ll just just jot down your name and number, I’ll call you in a couple days to set a date and time for you to spend your certificate. [Have a business card or appointment card, and pen ready]
Call two days later to confirm and say:
Hi __________, this is _________, with ______________. We met the other day at _______. Thank you, again, for ____________. I wanted to call and confirm a time for you to spend your gift certificate. Grab your calendar and let’s set a date! You know, if you invite a few friends over, you can earn those free gifts I mentioned. Would you prefer to do that or go one-on-one? That’s great! Will Tuesday or Thursday work best for you?
• Booking a Catalog Party
If you have a potential hostess who lives in another town, someone you’ve meet online, or someone who doesn’t really want to host a party in her home, have her schedule a catalog party.
__________, how would you like to earn some free products without having a home party? Cool! You just take orders from your family and friends over the next week and you’ll earn the same amount of free products as you would if you hosted the party in your home. You can send an email and invite people to order on my website, and you can take catalogs and order forms with you to work as well. Let’s get started!
• Booking a Recruiting Interview
I recently decided to move into leadership in my _________________ business, and I am so excited! The first thing I need to do is choose five other people who love the products just like I do, and I thought of you. You’re so [compliment: outgoing, sharp, exciting, fun to be around]! Can I take just a couple minutes to share the information about our career opportunity with you? You may or may not be interested, I understand. But I would appreciate it if we could we just sit down and let me share the facts with you and get your opinion? Thank you! We could do this one on one at your home, or if you prefer, you could come to an open house I’m having in my home on Monday and hear all about the company there. We’ll play a couple games, talk, have coffee and then I’ll share about the company for just a few minutes. Which would you prefer?
Of course, any time you use a script, you want to make it sound like you. Never use a script word-for-word, but choose the one that is closest to your own personal style and adapt it as needed. Practice it until you are completely comfortable with it, then get on the phone and get busy making it work to build your business!
Party Plan Training Bookings Tip
Old Catalogs Will Help Find Party Bookings
What do you do with your old catalogs?
Here is a tip on how to recycle old catalogs and use them to find home party bookings. Create a sticker that says something catchy similar to these catchy one-liners:
- “Like what you see? Have a show and get something FREE!”
- “You invite your friends and I provide the food & fun!”
Be creative and create a catchy phrase that will grab attention. Follow it with your name and phone number and a call to action. Such as “Call me to schedule a show or get a current catalog!” Then print out the stickers or labels and place them on the front of the old catalogs.
Find Party Plan Bookings All Around Town
You can find bookings by distributing the catalogs all over town. Put them everywhere that people are waiting in queue or for their turn. Go to medical and dental offices, hair salons, mechanics, garages, nail salons, the bus and train station, etc. Put them everywhere and anywhere that people sit and wait. This is just one of many bookings tips that will bring in new business. It will not fill your calendar but it will add a booking here and there.
Deb Bixler provides party plan seminars and training that teaches systems to create consistant cash flow from your party business. Using all the sources of finding bookings available to you will ensure that you have a full calendar. Deb Bixler’s tele-seminars provide an unlimited opportunity to find bookings and create party plan systems. Check out this sample of the FREE seminars with the FREE ebook for home party plan games that create more bookings.
Bookings, Bookings, Bookings The Most Popular Topic Of All Time!
Party Plan Training-Bookings
Deb Bixler teaches sale professionals in home party plan businesses how to create a consistent income from home.
Did you ever wonder why some people have more bookings than they can handle and why others can not keep a show on their calendar? There are more bookings out there for you if you want them, so if
you do not have enough bookings, you really should look at your attitude. Our recent Power Hour was on having a TERRIFIC JANUARY. Having a terrific January is all about attitude. Having a terrific Summer is all about attitude! Having a terrific December is all about attitude.
Your attitude will make or break your business. You can have a terrific consistent year round business when you have the right attitude.
That is what this website Show Mom The Money and my website Create A Cash Flow Show are all about. These sites were designed for you to be able to create a consistent cash flow show schedule.
If a consistent business alludes you, then most likely your attitude is holding you back and you are not taking advantage of all the resources available to you. There are over 200 articles on CACFS and many tools and resources that teach you how to do exactly that. Have you read them all?
Excerpt From Sensational SummerPost # 195
You can have a sensational Summer in your sales business when you believe that you can do it! It is mostly about attitude. Listen to this hour recording on how to set your self up for success and have a terrific Summer….LINK To Article
Excerpt From Fill Your Calendar Post # 217
Everyone in home party plan sales wants more bookings. In my
opinion, one reason that this is such an issue for most sales
consultants is the actual term, bookings. What
exactly is a booking, anyway?
- An invitation to someone’s home.
- A scheduled show.
- A home party.
- A fun gathering.
- A good time.
- A get-together
Don’t they sound nice? Booking is a technical term. It is not friendly, nor is it encouraging to the guest,the consultant or the future host. LINK To Article
Excerpt From Unlimited Free Leads Post # 103
Public speaking will bring you FREE leads and more business than you can handle. One of the reasons I was able to replace my full time job with my direct sales business in only 9 months, was because of my willingness to offer myself as a public speaker. Area clubs, churches and social organizations are always looking for FREE speakers.
LINK To Article
Excerpt from What is the cash flow Funnel ? Post # 96
I was at a seminar today that was boring as hell. Many of the attendees got up and left. Actually, I had expected it to be the best one of the entire day because the speaker was a professional that I had heard of previously. I didn’t walk out because I have learned in the past that you never know when you are going to hear something that will change your life. That did not happen to me today, although I did get the inspiration for this post.
Link To Article
