Take a look at your website with a critical eye.
There's room for improvement and increased profit on everyone's site.
5 Easy Ways to Improve Your
designing your website, remember to avoid useless and confusing
features, however “cool” they may seem to be. Usually, keeping things simple and consistent are the best
way to go.Here are
five easy ways to improve your website and make it more appealing to
logo on every page of your site, and in the same location. Usually, the best place to put it is in the upper left
corner of the page.Remember
to make your logo clickable, linking to the main page of your
site (an exception is the logo of the main page itself, since
you are already there).The
benefit of doing so is that if your visitors get lost they can
always come back to a familiar location.
use a splash screen. Splash
screens are seen in many websites before they give you access to
the main page. They
are usually slow-loading Flash animations that only delay and
frustrate users. Remember,
when your users want animation, they can turn on the TV. When they go to your website, they usually want
information, and they want it fast. Some sites that use splash screens now provide a “Skip
the Introduction” link, which most users click anyway, further
validating the uselessness of flash screens.
using heavy pictures. They
unnecessarily delay the page upload process. It is OK to use graphics, but they have to be optimized
for the web. Use
only .gif and .jpg formats. If the pictures are too heavy, try using some of the
optimizing tools. They
can reduce the weight of your pictures by more than 50% with no
noticeable decrease in quality. Another thing you can do is to use thumbnails (clickable
miniature versions of a picture). If a user is interested in the picture, he can click on
the thumbnail and wait until the full size picture is displayed.
to use animated banners or fancy icons.
Just because you can is not a good reason to load up your
site with neon-colored, flashing-and-popping, Vegas-style
usually take away from the content of your site and distract
users. Plus, it has
been demonstrated that less and less users click on banners
make your pages too long. People
don’t like to read from a screen.
Instead, try to use the advantages of hyperlinks to
present a summary of the topic or article, with a link to the
full article in another page (similar to what newspapers do in
their main page, with the added benefit for web users that it is
easier to click on a link than to turn a page).
If what you have to say is too long, break the discussion
in several parts, each of them with a link to where your visitor
can continue reading.
Remember, the goal is to give your visitors fast access to your
information, through an interface (website) that is visually
appealing and easy to use.
Read More Web
Mario Sanchez publishes The Internet Digest (http://www.theinternetdigest.net)
a website and newsletter that gives you useful advice on web design
and Internet marketing, one free tip at a time.
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