How can an autoresponder benefit your Direct
Creating revenue and new downline members in your
direct sales business does not have to be hard. There are different
kinds of software that will help you with your home business Marketing.
One of the best software tools is the autoresponder.
Make your Direct Sales business more efficient and
more effective with an autoresponder.
Ways to Use an Autoresponder in Your Direct Sales
Are you in a direct sales business and trying to
figure out, like me, how to streamline your systems so that you can
spend more of your precious business time working on income
Well, I'm here to tell you that there are some simple steps you can
take NOW to help your business for the long term and an
Autoresponder is one of those ways! An autoresponder is an online
program that takes a prewritten email message or series of messages
that you've created and sends it out automatically when someone
signs up either via email or a web form.
That sounds a whole lot more complicated than it really is. So let
me give you examples that might work in various aspects of your
direct sales business to help you see how easy this really is:
Lead follow up and tracking.
Do you advertise either online or offline? With an autoresponder you
can put an email address into your advertisement and when one of
your potential customers/recruits emails you to find out more about
your company, they are automatically sent your initial packet of
information instantly. Take it one step further and you can even put
a different email address into each ad, making it easy to track
which ads are producing results.
Do you have a coupon or e-book that you can give away to potential
new customers or recruits? Set it up in your autoresponder and
create a web form (all free with most systems) that you can place in
your blog or on your website. Then just add a quick statement of
"Request more information on my business today and receive a free
gift" sending interested prospects to your autoresponder where the
gift and the information are sent to them automatically!
If you've built a team of distributors under you, you'll want to
stay in contact with them regularly. An autoresponder can do that
easily, first with a "welcome to my team" email and then later as
you broadcast your team newsletter through the list.
Help your new consultants get off to a great start in their new
business with a series of email training messages geared toward
those days when they are waiting for their starter kit. It's a great
way to keep the enthusiasm high during those first days!
Is there a specific area in your direct sales business that seems to
generate the same questions from all the distributors in your group?
Set up another series of emails specific to that business topic and
set up your team members there as the questions come in.
As your direct sales business grows you'll promote leaders from your
team. Set up a series of emails congratulating them on their
promotion and encouraging them in their new role as leader. Many
people in direct sales have no idea what it means to lead a team of
their own and you can set up a system to get them trained and
equipped as well. and have it work for
Stay in contact with your customers by using an autoresponder series
just like you do with your downline. Have a welcome series for new
customers to keep your name and information in front of them.
Set up a series of emails that highlight a product of the month from
your product line, or an email class on how to use some of your
Set up a series of contest emails for either your customer base or
your downline. For instance, have a "scavenger hunt" through your
catalog and use the autoresponder system to create the excitement
over a series of
I'm guessing that most of you, unless you're brand new to direct
sales, have much of the information for many of the above ideas
already in your computer somewhere. With an autoresponder it's just
a matter of transferring that information into the system where it
can work for you, even when you're off doing other things. Give it a
try. Many autoresponders have a free trial offer so you can check
out how they work before you take the plunge. but after just 6
months of using it with my own direct sales business, I can tell you
it's well worth every penny!
Annette Yen is a home schooling work at home mom who has worked in
Direct Sales for over 20 years.
to try your own autoresponder for free.
And you can learn more about using autoresponders
in your direct sales business and see how one works by emailing
Annette for her free guide:
"Creating a Series of Email Trainings for your New Recruits"