4 Simple Strategies to Market Your Direct Sales Business
We all know that the way to grow a direct sales business is to grow your team. But, you need to remember that’s only one portion of your growth. You also need to increase your sales or you won’t grow financially.
There are a number of ways to increase your sales. When you market your business you’ll see the growth you’re looking for. Here are some ways to grow your direct sales business when you market online. Some of these strategies you may have considered while others may have never entered your mind.
1. Article Marketing
Article marketing is one of the best ways to grow your direct sales business. Writing articles and submitting them to article directories is a free marketing method that will make a huge difference in your website traffic, and ultimately, sales. you’ll want to write articles that are in line with your business topic and the products you offer.
For example, if you offer candles, write articles about different uses for candles, how to burn them correctly, and how they can help warm your home. If you sell nontoxic cleaning products, write articles that show people what toxic cleaning products do to your home and family.
2. Social Media
Social media sites like Twitter and Facebook are great for growing your business. Find your target market on these sites so you can follow them. Offer help when you can and communicate with your online friends. When you do so, you’ll build trust and they’ll feel comfortable talking with you, referring business to you, and purchasing from you.
Share your blog posts and articles on these sites as well. This will help build trust with your followers and will get your information online in more places. Incoming links are great for search engine ranking.
3. Online Parties
Online parties are a great way to increase sales. You don’t have to be in the same location as your potential customers when you host an online party. All you need is a chatroom and a headset or microphone. You can do an online party without a mic, but it may not go as smoothly. When you have a headset, in particular, you can give your presentation verbally, rather than having to type it out.
Offer prizes and use your website for online games. Ask questions about things that can be found on your site. Give a prize to the first person to answer the question correctly. Mail the prize to the winner or offer a discount or free gift that can be rewarded when she places an order.
4. Special Reports and Ebooks
When you write special reports and ebooks, you’ll increase your exposure online and even more people will learn to trust you. Write a special report that offers a brief overview of tips that you include in detail in an ebook. Give the special report away free, then, at the end of the report, tell readers how they can get more detail on each tip by purchasing the ebook.
Another option is to market your ebook and tell buyers if they purchase from you using a certain code you’ll give them the special report free. Or offer the special report free when visitors sign up for your email list and then offer the ebook at a discounted rate.
Marketing your business is crucial when you want to grow and take your sales to the next level. Use these four simple suggestions and you’ll see success almost immediately. Then share these ideas with your team and help them grow at the same time as you!