Blogging for Direct Sales Success
If you think that blogging is strictly for “regular” businesses, or only to share personal posts, you may be missing out on a tremendous method for building your direct sales business online! Blogging is a tremendous resource for direct sales consultants.
Having your own blog allows you to share information and resources to keep your customers and prospects informed of what’s going on in your business. And it keeps your name in front of your customers and prospects, so that when they need what you sell, they’ll call you instead of your competition! Blogging also helps your customers and prospects come to see you as an “expert” in your field. You become their “go-to person” when they need the type information you blog about.
For instance, if you sell beauty products, you can offer beauty tips and ideas for using your products in addition to all the other business-related information you provide.
If you sell candles, you can share tips on decorating with candles, caring for candles and choosing pleasing scents.
If you sell kitchen products, recipes, cooking tips and similar information are natural topic choices and will help to build your direct sales business.
Blogging allows you to keep in touch–at no cost but a little time–with the people you serve and hope to reach. And you can start a blog with little or no knowledge other than how to write coherent sentences.
You can get started right away and be blogging with an hour. Just sign up for a free blog online. Blogger.com is a good place to start, though there are many others. Simply follow the instructions to create an online account and set up your blog. You’ll need to decide on a name, select a free template, and enter a few options, but it’s very simple to do. Once the set-up is complete, you’re ready for your first post!
For the greatest blogging success, plan a weekly schedule for your blog with a goal to post at least three times a week. You can post more often, or less, but three times a week (about every other day), works well for most people.
As to what you’ll post, consider these possibilities:
• Articles and information related to your business
• Hostess specials & benefits
• Hostess coaching
• Sales and coupons
• Free gifts
• Contests and drawings
• Successful party recaps
• New and discontinued product information
• Press releases about your company
• Recruiting helps
• Team building tips
• Anything else you can think of!
If you’re like many direct sales reps who have only a corporate website that doesn’t allow changes, a blog gives you the opportunity to share customized ideas and information with your target audience. Doing so will set you apart from similar consultants and show your customers and prospects how much you care about them.
Search for direct sales blogs online and you’ll find that the good ones always offer something different and unique for their readers, and they go out of their way to provide information their readers want and will use.
Create a blog for your direct sales company and offer your customers and prospects something they can’t find anywhere else, and you’re sure to be the one they turn to for the products you sell. Remember… if you want to stand out, be Outstanding! Blogging is a great tool to help you do that.