Successful Advertising for Your Direct Sales Business
You probably realize that without advertising, your business isn’t going to get very far. This is especially true when you’re in direct sales because your store location is usually your home, a website, or in some cases, your car.
This means that you’ll be limited as to signage and people won’t know about your business. While advertising can be challenging, it’s not difficult. Direct salespeople just need to get creative in advertising.
With just a few business cards, some flyers, and maybe even some posters, advertising your direct sales business can be easy, and even fun! Think about the places you go and think how you can get the word out about your business at every one of these places. Here are some ideas to get you started:
Visit the library. Go through various books and leave your business card in them. Pay special attention to books that are related to your business. If you sell jewelry, look at books that tell others how to make their own jewelry, or jewelry appraisal books. Flip to a random page and tuck a business card inside. Leave your business card in books that aren’t related to what you’re selling, too. You never know who’s going to take an interest in your business.
Place a poster, flyer or business card on the back of public restroom stalls. Have you ever noticed the wide variety of advertising that’s now done on the walls of a public restroom? This is because people know this type advertising works.
Many public restrooms have magazine style racks attached to the back of the stall doors. If you’re lucky enough to find one of these, tuck a catalogue inside. You never know who will stop by to pick it up. If you do leave catalogues, keep a list of where you left them. That way, you’ll be able to check back in a week or two and replace the catalogue someone was interested enough to scoop up.
Take some catalogues or flyers for your next party to a play date, or on a trip to the park. Many direct sales consultants are stay-at-home moms and dads. And they make especially valuable prospects because they probably live near you and would be able to attend a party to see your products.
Because other stay-at-home moms are doing the same things you do every day, you’ll most likely have a lot in common with them, too, and be able to connect with them on some level. And they probably have some of the same needs that you have, which is perfect since you’ll already know what they want.
Leave a flyer on your local laundromat’s bulletin board as well as a catalogue on the folding table. Laundromats are hotbeds for people who have time on their hands with nothing to do. If the laundromat is large, count how many tables they have and leave a catalogue on every one. You might be surprised how many phone calls you get just because you caught someone when they had time to browse.
Anyone can put up flyers in the grocery store or on community bulletin boards. As such, these locations often become overcrowded with different ads and yours might get lost in the shuffle. It’s important to think outside of the box and consider places that others may not have thought of. This is one sure way to get you noticed, get more people to attend your next party, and increase your direct sales revenue quickly.