7 Creative Ways to Advertise your Direct Sales Business Locally
Growing your direct sales business locally can be a challenge if you’re afraid of approaching people. It’s hard for some of us to “cold call” and it’s even harder for us to walk up to someone and start talking about our business.
When you take the time to creatively advertise your business, though, you’ll find it’s not that hard to talk to people. You just need to have fun and not consider it working. Try these ideas and see if you don’t have more fun marketing your business this way.
1. Sample packs
Creating sample packs and giving them away is a great way to put your business out there in front of people. Include a sample of your own and ask other consultants and business owners to provide samples to include. Be sure to add your contact information on your sample so they know where to purchase the product. Include a brightly colored flyer or brochure. When you use a bright color like yellow or florescent green, your flyer will stand out and attract attention.
Kids love balloons and they’re inexpensive. In the summer, kids are often outside playing. They love to go to the park and other places. Tie your business card to the string on a balloon and give the balloons to kids you meet. Ask them to the cards to their moms or dads and keep the balloons. Give these away while walking through the park, at the mall or a shopping center, or at a daycare.
Put magnets on your car while you’re parked at the grocery store, mall, or work. Put a note on your car giving people permission to take a magnet. Put a balloon on the back of your car so you draw attention. Be sure people have easy access.
Create flyers for your contest and hand them out. Set a date for the contest and on that date draw a winner. Have people sign up for your newsletter list, send you an email, or call you so you’ll know who wants to have their name entered in the drawing.
5. Goodie bags
Create a small goodie bag and take them to your local daycare center. Include a pencil, notepad, small toy for a child, and your business card. Call the daycare center and explain what you want to do. Ask them how many children they have so you’re able to make enough for everyone.
Create a business card size calendar from an online store and hand them out. People like calendars that they can place on a refrigerator or file cabinet. You might also consider a full size calendar that can be hung on the wall or a purse size calendar. Consider your options and go with what fits your budget.
7. New movers pack
Create a packet that you can give to new renters in your apartment building or home owners who are moving into your neighborhood. You can use these with homes that are for sale. As long as they don’t have a “do not solicit” sign on the door, you can place this bag on the door handle.
Owning your own direct sales business is a great way to earn extra money or to pay the bills each month. When you use creative ways to advertise your business, you’ll feel like working it more because it won’t be a chore or even a challenge.
Brainstorm ideas you can use and write them down so you’ll remember them later on. Then note which ones work and which ones don’t so you aren’t wasting time on the latter and you’re on your way to building a profitable direct sales business.