Ideas to Promote Your Direct Sales Candle Business
Often when searching for direct sales promotion and marketing help, you can only find general tips and generic information. Wouldn’t it be great to have specific ideas to help you build your direct sales business–whether it’s related to beauty, home decor, kitchen items or toys? Here are some ideas to help you if your business is selling candles and candle accessories.
• Invest in business cards that are die cut in the shape of a candle.
• Rub a strongly-scented candle on your business cards so they pick up the scent.
• Keep candles burning in your home and office all the time.
• Print “You’re the Light of My Life!” with a photo of a candle or your company logo on note card forms from the office supply store. Use them to thank your hostesses and new customers.
• Print “This Business Can Light Up Your Life!” with a photo of a candle or your company logo on note card forms. Send them to prospective team members with details on your business opportunity.
• Put a few wax chips in small zipper bags and staple to a business card.
• Sell discontinued items on eBay or Craigslist. When you ship, be sure to include a current catalog and business opportunity flyer.
• Make use of every catalog you buy. If you can’t get them passed out before they expire, slap a “Call for Current Catalog!” sticker on the front and pass them out, anyway.
• Give your weekly newsletter a title that relates to your business such as “Candle Craze” or something similar rather than just using your company name. It reminds people of what you do every time a new issue arrives.
• Give candles as gifts for birthdays, anniversaries, Christmas and more to anyone and everyone you know. Try to choose a scent the recipient will enjoy, but let it be known that you love candles and you assume everyone else does, too.
• Host a monthly drawing for a free candle. Have people sign up on your website. Be sure to include a current catalog and business opportunity flyer when you send out the prize.
• Write articles about how to care for candles, how to use candles safely, the difference between soy and wax candles, how to make money selling candles, how to decorate with candles, what to do with broken candles, and more. Submit them to article directories and publish them on your blog and website.
• Offer to give free classes on candle safety or decorating with candles at local clubs, senior centers, libraries and churches. Provide plenty of catalogs and business opportunity flyers for participants.
• Donate discontinued candles as prizes for drawings on other Websites or at local businesses. Include your company literature, of course.
• Print colorful flyers and post them on local bulletin boards to promote your products and business opportunity.
• Leave a couple catalogs everywhere you go including the doctor’s office, dentist, hairstylist, etc.
• Offer a discount to area realtors who would like to give their new home buyers the gift of a candle. Attach your business card to the package.
• Take part in church bake sales and craft sales where you can rent an inexpensive booth and set up your candle display. Even if you don’t make many sales that day, you can host a drawing and collect names and addresses for your mailing list.
• Partner with other direct sales representatives in non-competing companies to market your products to each other’s customers. For instance, find a beauty consultant and have her promote your candles to her mailing list while you promote her beauty products to yours.
• Host an online candle party. Play games, chat, and have fun while selling products and booking other shows.
• Get a web decal or vinyl cling printed with your company name or logo, a candle graphic and your website address, and display it on the back of your car.
• Wear a pin-back button that says, “My business is Hot Stuff!” or “Free Candles! Ask Me How!”
While there are many more ideas to promote your direct sales candle business, these should help get you started thinking about creative ways to light up the world around you.