Gearing Up for Holiday Sales
It’s hard to believe how quickly time flies (whether you’re having fun or not!). And this year is no exception. Before you know it, Christmas will be upon us yet again. Of course, the decorations and carols, festive food and fellowship is wonderful, but to many direct sales representatives, Christmas is the biggest shopping season of the year. So it’s time to get geared up and ready to go for those added Christmas sales. Here are some things to work on to insure you get your share of that extra money!
• Set a goal for your holiday sales. Decide how much you’d like to earn during the three months of the typical holiday shopping season (October, November and December). Divide that amount by 12 weeks and you’ll have a sales figure to shoot for each week. Now, divide that amount by your estimated earnings per show and you’ll know how many shows you need to book every week.
For example, if you want to earn $6,000 over the next three months, you’ll need to earn $500 a week. If you make an average of $250 per show, you’ll need to hold two shows every week. While $6,000 may seem like an outrageous amount, two shows a week doesn’t look so hard, does it?
• Start early. Don’t wait until December first to start promoting your Christmas sales. Plan flyers and other advertising. Take out a small classified newspaper ad. Post your business card on bulletin boards around town. Leave catalogs in doctor’s offices. Start ramping up your sales now to have the biggest holiday selling season you’ve ever had.
• Create some custom gift baskets and bags. Use your company products to create gift packages in a variety of price ranges. Find some inexpensive, but nice, bags or baskets at the dollar store. Spray paint the baskets gold and they look really nice! Then arrange your products in a nice display. Wrap the whole package in a cello bag and tie with a ribbon. Include a small gift card that the recipient can sign and you’re on your way to some great holiday sales!
• Contact local businesses and offer your gift baskets or other appropriate gifts for their customers and clients. Take in a sample so they can see the quality of your products. Leave a flyer that includes prices and ordering information. Call back in a few days to follow-up.
Businesses of every size look for affordable Christmas gifts that show their appreciation for their customers every year. They can buy from you as well as anyone else… you just have to let them know what’s available!
• Include free gift wrapping, free or low-cost delivery with local orders, a gift registry and other services that cost little but offer added value to your products. These services may be especially appreciated by businesses who often have to send an expensive hourly employee to hand-deliver their gifts.
• Create a simple three-to-a-page gift certificate, print and cut, then sell these in lieu of gifts. Gift cards and gift certificates offer the greatest shopping advantage because gift buyers know they are getting exactly what the recipient wants. Become a part of this craze by selling your own gift certificates.
These are just a few things you can do to get started building your holiday shares. The main idea is to promote your business in new and unusual ways while maintaining a high level of customer service. A combination that will never steer you wrong!