The Real WAHM World
because sandy peanut butter sandwiches are better than fancy lunches with co-workers

The Real WAHM World

An ongoing column by freelance writer, Lisa Gonzalez, owner of

First of all I would like to send a big shout out to all your work at home moms and work at home mom “wanna-be’s” who are looking for that one opportunity to make your dreams happen. I also want to thank Nicole Dean for giving me the opportunity to share my own work at home mom experiences with all of you! This is the first article in my column that will be filled with valuable information to help work at home moms succeed. If you have any questions or any particular topics that you would like to know more about, e-mail me because this column is ultimately for you.

Online Business Promotion

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Truly Successful WAHM

Offline Business Promotion for WAHMs

This week we’ll continue this discussion about business promotion but we’ll explore a few ways to promote your business online. I want to mention a message board that I came across the other day, work at home moms were in fact talking about business promotion and I ran across a post from one work at home mom who said she’s afraid of online business promotion. Afraid? I thought, how could anyone be afraid? Her post went on to say that she isn’t very computer literate and that a friend of hers actually had to fill in all of the information for her to join the discussions on that message board.

Okay, I can say that for a novice maybe it can be somewhat scary but where there’s a will there’s a way. I wouldn’t say that to gain some understanding you should invest in computer classes but if you can afford it, then it wouldn’t hurt. Otherwise just a little more time on your computer will help you out. Get to know you’re computer…I did and mine is my best friend. I admit, I’ve had some computer classes in the past but just knowing the basics of your computer can help you.

I believe and this is my personal view, that articles are the number one way to promote a business on the Internet. Because my own business is writing articles for websites, maybe I am biased but content is King now. E-zines and websites are looking for cost effective ways to gain original content related to their sites without paying an arm and a leg for it. That’s where you come in.

If you’re business is dealing with make-up, write up an article about a topic related to make-up and post your e-mail or your web address in the byline to tell people who you are and what you do. The same goes for anything else! Pottery, home décor products, vitamins, crafting products and share your wisdom. If your article is good, people will follow the link to your site or e-mail you to find out more.

Look for websites that accept free article submissions and post your articles, you’ll be surprised to see your article promoting your business at a dozen different sites. Find websites with lots of work at home mom information and proposition them, tell them what you would like to contribute as a regular columnist on a particular subject.

The best thing about the Internet is the wealth of things that are free!

Websites are free, web design is free, web e-mail is free, advertisements are free, message boards are free and the list goes on and on. Moms who are looking to work from home are also looking for free information. They wander through board after board, reading about different businesses and how they too can be a work at home mom. Use these forums and message boards to your advantage, post anywhere and everywhere that gives you an opportunity.

Take advantage of web designers who offer services for free. Post your own website, you can be in control of all the content of your site and study SEO politics to gain a good ranking.

Don’t forget free advertising, classified sites or new websites that offer free ad spots. Never, ever turn down a chance to promote your business. Think of what you can lose by not promoting.

If you’re going to pay for advertising, which a lot of moms are, make sure you’re paying for a valuable service. A good example is newsletter advertising. Be leery, make sure that the newsletter reaches your target market, the site that distributes the newsletter is respected and read and stay away from pay per click advertising. A lot of newsletters are selling ads on a pay per click scale and pay per click is tricky. You pay a fee every time someone clicks your ad and it’s sad to say but some of these are scams.

Remember that promoting your business is a vital part of your business and the more you promote, the more successful you will be. Have fun promoting however you choose and explore all of the ways you can promote, especially the free ones first.

Keep an eye on this column because I received a couple of e-mails just yesterday talking about e-mail scams or spoof mail as it’s called. A lot of us work at home moms do have various online payment accounts set up with PayPal and others, knowing how to protect yourself is important. If you have any information to contribute please feel free to e-mail me with tips or experiences.

About the author: Lisa Gonzalez is a wife, a mother to three rambunctious boys, a successful work at home mom, a freelance writer, a Spanish translator, a pizza junkie and she has two websites,  and 
If you would like to contact her for subjects in this column please do so at:

Professional Hosting Recommendation for Moms at: Affordable Web Hosting for WAHMs and Moms

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