Attending Your Direct Sales Company’s Annual Conference

January 27, 2009 · Filed Under Direct Sales, Direct Sales Marketing, Growing Your Business, Training Your Team · Comments Off on Attending Your Direct Sales Company’s Annual Conference 

100_6069Should you take the time to attend your company’s direct sales annual conference? The answer is yes! Do you like how that was short and to the point? There are many important reasons to attend but today we’ll cover 6 of the really good ones.

Get Motivated

Need some motivation in your business? Go to the annual conference! You will see a lot of people just like you who are making a success of their direct sales businesses. You’ll get to meet them and ask them questions. You can learn what they did to get where they are and what they’re doing to stay on top! You’ll also meet people where you are currently in your business and you can network with those people, too. Having friends and accountability partners will make your business grow.

Attend Cheap or Even Free

Sometimes, companies will award you with free or discounted registration fees if you meet certain sales and recruitment goals. Set your goals to reach these incentives and not only will you get to the conference but your business will get a boost with sales and bookings. Setting your sites to attend the annual conference help you gain the momentum you need to keep your business growing.


When you get back from the annual conference, you’ll be empowered with so much knowledge and motivation nothing will stop you from reaching your sales goals and gaining new recruits! And if you boosted your sales and recruits to reach a goal before you went, you’ll have all those shows to follow up on. Can you say “tremendous growth”? You will really be rolling along nicely in your business and your excitement will rub off on anyone in your down line and your potential business partners (your recruits) will want to sign up right away when they see how excited you are.

Training & Knowledge

The knowledge you’ll learn at the annual conference is invaluable
Most annual conferences offer training classes you can take while there that will teach you how to be more successful in your direct sales business. These classes are usually taught by people at the top but they started exactly where you did. You can expect to learn how to get bookings, train your hostesses, design a product display, play games…well, you get the idea. They will teach you how to get to the next level.

Meet People Just Like You

The camaraderie is something you’ll experience like no place else
Everyone attending the annual conference has something in common with you. You will make new friends; possibly meet a new mentor or role model. There won’t be a luncheon or banquet that you will attend where you won’t have something to talk about with someone else. Everyone you meet will encourage you and make you feel like starting your business is the best decision you’ve ever made.

Visit Somewhere New

Annual Conferences are usually held in a large city. Life in the big city changes everyone’s point of view. If you’re from a small, rural part of the country, going to a big city where annual conferences are usually held, is an experience you will never forget. It really changes your perspective on things and makes you realize this world isn’t so small. There really are a lot more resources out there than you may realize if you are from a small town. And if you’re from a big city already, then you may meet someone from a smaller town and can learn from them. They know how to approach people on a personal level. They can teach you how to not sound so much like a person trying to sell something, and more like a friend or neighbor.

So, if you’re sales director or recruiter has been bugging you to go to the annual conference but you just weren’t sure about it, think about it no more.

Set your goals, make your plans and GO! I promise you won’t regret it!

You will come back with so much excitement your mother-in-law will want to sign up! Okay, maybe that won’t happen, but I bet the girl you know would be perfect for this business will!

So, no more excuses! Attending the annual conferences is really that important!

photo credit: Justin Brockie

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