Launching a Website to Improve Your Direct Sales

December 11, 2009 · Filed Under Direct Sales Marketing, Online Promotion · Comments Off on Launching a Website to Improve Your Direct Sales 

Just about every business today has a website, and there’s a very good reason for it! When your direct sales business is online, you instantly have access to millions of people. This is something you can’t do through parties or cold calling.

But many people still shy away from launching their own website because they think that you have to be technological savvy or know their way around computer programming. That may have once been the case, but the good news is that today, anyone can have her own website. Even if you’ve never heard of Metatags, SEO, or HTML code before in your life, you can have a site!

Here’s how to make money from your direct sales with your own website.

The first thing you’ll need to know, of course, is how to actually launch your site. If you know much about the Internet and anything about programming or coding, this will be a cinch. But it’s easy even if you don’t have that knowledge. All you really need to do is find a great domain name for your site and find a website host. Most hosting companies will now set up your entire website for you.

Then, you just go in and enter content and information about your company and your products and post anything about your company that you want your customers to know.

So, what should put on your new site?

One of the most obvious things you can include on your own website is information about the products you sell. Post pictures and prices as well as detailed descriptions of each product. If you have a lot of products you want to sell on your site, you can group them into different sections. This will make it easier for your customers to find their way around and make it easier for you to keep everything organized.

Another great idea is to suggest other products when someone looks at something similar. For instance, if you sell body care products, post a suggestion for facial moisturizer underneath and on the same page as the body lotion. This will not only get you more sales but it will also remind customers what else they might need. And it will help them keep you in mind for future purchases if they don’t need the items right then.

But you don’t even need to sell anything on your website in order to profit from it. Your website is a great place to advertise your business. Post all your party dates, several ways to contact you, and even general information about your products. Imagine how much many responses you’ll get by posting info on your website rather than just tacking up flyers at the grocery store. (Although having a website is no reason to stop doing these things either!)

Don’t worry that not having product on your website means you won’t make money from it. If you have a successful website, you can make money from it even without a single product listed. Do this through advertising. Use programs such as Google AdSense or sell advertising on your site. This is a whole new way to make money for your direct sales business!

Owning and maintaining a website doesn’t take much time. And when you find how it increases the profits for your direct sales business, both by selling more product and by selling advertising on your site, you’ll wonder why you didn’t launch one sooner… even if you don’t know a thing about being a webmaster!

Creating A Personal Website: Why My Company Site Might Not Be Enough.

January 22, 2009 · Filed Under Online Promotion · Comments Off on Creating A Personal Website: Why My Company Site Might Not Be Enough. 

When you are involved in a direct sales company, having a website can be a huge asset especially with people relying more and more on the internet for their information.  Most direct sales companies offer their sales consultants websites where their customers can find company information, place orders and sign up new members. Some companies offer their sites at no cost while others ask for a small monthly. However, if your company allows it, being able to sell your products outside your local area really opens up your chances to increase your income considerably.


A company-provided website can be a very convenient option for a direct seller. For a nominal fee you can have a website fully set up to begin taking orders and creating a down line. You might be wondering if it is so simple to get a website set up through your company, why consultants are making additional, personal websites to market their product.

While a company-made website is very easy to obtain there is really little customization that can occur with them. As many direct sales company consultants will tell you, personalized service is very important to being successful with your business. Because the only personal information a representative can add to a company-made site is usually their name and possibly an email address or phone number.  When a consultant makes their own separate websites to sell their company’s products they are able to add additional information about themselves, their service and their products.


With a custom-made website you can really allow your customers the chance to get to know you and your enthusiasm for the products you sell. What better way to make a sale than to build trust among your client base and let them know that you care about their satisfaction and are thrilled to be offering them quality products.

A personalized website will allow you to better inform your customers about the products you sell. For example if you sell children’s toys you can post articles on how beneficial educational toys are for a child’s development. Or if you sell spa products, let your customers know the potential benefits for their skin if they try the products you have for sale.  Selling home décor items and/or candles provides you the opportunity to show them how and where to use the products. The more familiar that someone feels they are with a product the more likely they are to make a purchase.  By providing this information for them you are the one benefiting from their decision to buy and they benefit by getting a well informed company representative who provides wonderful customer service.

So while using a company-provided website works just fine for many direct sales consultants, consider the added benefits of building a personalized website to use in tandem with it in order to further build your business. Make sure you are following company policies and have your sites approved in advance if needed.  Then sit back and enjoy the fruits of your labor.

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